Orderful

Orderful needed its website to work as a demand-generation engine, not a brochure. Inbound pipeline was a fraction of what the category leaders saw, and organic visibility was weak.

We owned web marketing strategy and development as part of the marketing organization: rebuilding the site architecture around search intent and conversion paths, instrumenting analytics so pipeline could be attributed, and running continuous CRO against real funnel data.

During this period, inbound pipeline grew more than 6x and organic traffic grew 10x. The website became a measurable revenue channel — not a cost center.