Fractional Head of Web
Your entire web department — roadmap, architecture, agency management, and delivery — without hiring a web team.
$8,000–$20,000/month (most clients land between $10K–$15K)
What it is
We effectively become your web department. One senior owner accountable for the marketing website as a business system — not a stream of disconnected freelancers and tickets.
Who it's for
Marketing teams of 5–100 at Series A–D technology companies. The site has become too important for freelancers and too complicated for a generalist agency, but a full internal web organization isn't justified yet.
How it works
- Six- or twelve-month engagements create predictable ownership
- We run the existing agency, or own implementation altogether
- Quarterly roadmaps tie every web initiative to a business outcome
The business case
Compare a $12K/month fractional engagement against the true cost of a senior web team ( salaries, recruiting, management, tooling ) — plus the cost of every quarter the website sits still.
Frequently asked questions
What does a fractional Head of Web own?
The role connects the website roadmap, technical architecture, CMS workflows, agency coordination, and delivery. Marketing retains ownership of positioning and campaign goals, while the web lead makes technical responsibilities and priorities explicit.
When is a full-time web leader a better fit?
A full-time role can fit when team management, stakeholder coordination, and daily operational demands justify sustained internal ownership. Fractional leadership can fit a recurring need for senior decisions without a full-time leadership workload.
Can you work with our existing agency?
Yes. The fractional engagement can coordinate an existing agency or include implementation. Decision authority, delivery capacity, and urgent support should be agreed in the scope.